What Goes Around Comes Around is bringing an exclusive pre-loved luxury pop-up to Aspen's Hotel Jerome during Art Week, showcasing rare and historically significant pieces. The pop-up will feature limited-edition Hermès bags and Louis Vuitton artist collaborations, including the iconic Louis Vuitton x Stephen Sprouse trunk gifted to André Leon Talley. This exclusive residency at the Hotel Jerome, Auberge Collection, invites collectors to discover pieces that are as rare as the art showcased at the Aspen Air Fair, Intersect Air Fair, and ArtCrush. The pop-up is a result of a partnership between What Goes Around Comes Around and the Hotel Jerome, offering the same excellence and service that the luxury vintage retailer is known for. The pop-up came together in just six weeks and is located in the Aspen Times building, separate from the hotel but on the premises. The 1,000-square-foot space will feature a fur and gown salon, a try-on space, and a curated selection of 750 pieces, including Chanel, Hermès, Louis Vuitton, Gucci, Chrome Hearst, vintage Levi’s, and more. The items will range from $350 for vintage rock T-shirts and vintage Levi’s to $250,000 for a crocodile 25-centimeter Hermès Birkin with diamonds. What Goes Around Comes Around is having an excellent year, with business seeing increases and an overwhelming demand for pre-owned luxury. The pop-up is a strategic move for the company, as it expands into luxury markets and aims to connect with clients already familiar with the brand from New York and L.A. The Aspen market is a perfect fit for the pop-up, as it crosses over with many of the company's clients and offers a unique opportunity to showcase the brand's signature client experience in a community that values collecting artistry and luxury.
